AI Insights · Timothy · July 2021
Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia Q2 2021
In Q2 2021, the top delivered meal kits and specialty foods apps in Australia showed varied performance trends in downloads, revenue, and active users, with some apps experiencing significant growth.
The second quarter of 2021 saw interesting trends in the performance of the top delivered meal kits and specialty foods apps in Australia. Data from Sensor Tower reveals insights into downloads, revenue, and active users for these apps on a unified platform.
HelloFresh: Meal Kit Delivery experienced fluctuations in its weekly downloads, peaking at approximately 9.3K in the week of May 3 and then stabilizing around 7K towards the end of June. Active users showed a general upward trend, increasing from 193K at the start of the quarter to 205K by the end.
Dinnerly: Meal Kit demonstrated a notable rise in weekly downloads, reaching a high of 3.3K in the week of May 10. The app also saw a steady increase in active users, growing from around 19K at the beginning of April to approximately 23K by the end of June.
Vivino: Buy the Right Wine had a consistent performance in weekly revenue, averaging around $50-$60 throughout the quarter. Downloads varied, with a peak of 2.5K at the end of March and a slight dip mid-quarter, before ending at around 1.6K in late June. Active users saw a slight decline from over 8K in March to approximately 7.1K by the end of June.
EveryPlate: Cooking Simplified showed a strong upward trend in weekly downloads, peaking at nearly 2.9K in the week of June 21. Active users also increased notably, from around 2.5K at the start of the quarter to roughly 7K by the end of June.
Lastly, Youfoodz experienced varied download numbers, with a notable peak of 2.7K in the week of April 5. Despite fluctuations, the app maintained an average download rate of around 1.5K towards the end of June.
For more detailed insights and data, visit Sensor Tower.
